How Long to Read "Yahoo!" - A case study about brand valuation

How Long Does it Take to Read "Yahoo!" - A case study about brand valuation?

It takes the average reader 1 hour and 22 minutes to read "Yahoo!" - A case study about brand valuation by Leonie Matzick

Assuming a reading speed of 250 words per minute. Learn more

Description

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Avans+ Hogeschool B.V., Breda (Verwaltungs- und Wirtschaftsakademie, Krefeld), course: Bachelor of Business Administration, 93 entries in the bibliography, language: English, abstract: First of all, the following chapter will deal with the framework of brand evaluation. To give an idea of the internet service provider Yahoo!, the company will be introduced in the first part. The next part concentrates on the role an established brand plays and what effect it has. The following chapter will point out what it means to lead a brand and which value it has to a company. As a matter of course, the conclusions will be related to the special case of Yahoo!. To provide a general survey of the topic of brand evaluation, the next chapter deals with the economical and judicial frame. It explains the situation within the topic of intangible assets and their special treatment concerning the balance sheet. In Chapter 2.4.2 the different causes for brand evaluation will be described and the cause of acquisition will be determined as the appropriate cause for the present case of Yahoo!. Chapter 2.5 concentrates on the necessary requirements for a sufficient and objective brand evaluation, especially in the case of acquisition. Before three of the most important and established methods of brand evaluation will be analysed, the large number of all current methods have to be categorised. For that reason the third chapter will start with the classification of methods. After regarding the three possible categories, the last part will come to the decision for just one category, which comes into question for the present case.(...) After these three analyses, it is possible to overlook the whole topic of brand evaluation. Chapter 2.5 defines the general requirements for an objective method of brand evaluation. The following chapters will survey three of the most popular models and will point out their advantages and disadvantages. In the result conclusions can be drawn from the accomplished analyses. In this way a new suitable method of calculation will be developed in Chapter 4.2. It is a try to find a solution for the problem of the current methods’ weaknesses and to create an objective method, which regards the most important criteria and fulfils the requirements for an impartial evaluation.

How long is "Yahoo!" - A case study about brand valuation?

"Yahoo!" - A case study about brand valuation by Leonie Matzick is 82 pages long, and a total of 20,664 words.

This makes it 28% the length of the average book. It also has 25% more words than the average book.

How Long Does it Take to Read "Yahoo!" - A case study about brand valuation Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 52 minutes to read "Yahoo!" - A case study about brand valuation aloud.

What Reading Level is "Yahoo!" - A case study about brand valuation?

"Yahoo!" - A case study about brand valuation is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy "Yahoo!" - A case study about brand valuation?

"Yahoo!" - A case study about brand valuation by Leonie Matzick is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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