How Long to Read A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis

By Stefanie Schmaus

How Long Does it Take to Read A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis?

It takes the average reader 2 hours and 9 minutes to read A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis by Stefanie Schmaus

Assuming a reading speed of 250 words per minute. Learn more

Description

In today's globalized world, leisure tourism is an important economic factor for many regions and the number of travelers increases every year. Since the destination market in an increasingly internationalized world offers a plentitude of options and competition is high, travellers can choose from a wide range of places to visit, while at the same time destination selection has become an important lifestyle indicator, reflecting the visitors' motivations and self-image. The challenge every destination faces is to convince potential tourists that the experience at the destination will satisfy their motivations and provide them with the benefits sought. Thus, there is a need to credibly communicate what the destination stands for. This can be achieved through branding. How a destination is perceived by non-visitors and actual tourists constitutes an important indicator for its marketing strategy and brand building. Stefanie Schmaus has investigated the potential for the development of a destination brand identity for the Frisian Wadden Sea on the basis of the destination image held by its most important international source market. She conducted a survey revealing cognitive, affective, and unique image dimensions among actual and potential visitors from Germany. The results were subsequently translated into the brand values and essence of the future brand identity, thus creating a unique selling proposition (USP) for the destination. Schmaus' study not only addresses regional destination management organizations and other tourism suppliers in the destination, but also comprises valuable insights for tourism planners and promoters by combining academic theory on image analysis and branding with its implementation in the tourism industry.

How long is A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis?

A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis by Stefanie Schmaus is 126 pages long, and a total of 32,256 words.

This makes it 43% the length of the average book. It also has 39% more words than the average book.

How Long Does it Take to Read A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 56 minutes to read A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis aloud.

What Reading Level is A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis?

A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis?

A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis by Stefanie Schmaus is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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