It takes the average reader 3 hours and 30 minutes to read A Field Guide to Channel Strategy by Anne T. Coughlan
Assuming a reading speed of 250 words per minute. Learn more
Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.
A Field Guide to Channel Strategy by Anne T. Coughlan is 206 pages long, and a total of 52,736 words.
This makes it 70% the length of the average book. It also has 64% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 48 minutes to read A Field Guide to Channel Strategy aloud.
A Field Guide to Channel Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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