How Long to Read A Primer for Integrated Marketing Communications

How Long Does it Take to Read A Primer for Integrated Marketing Communications?

It takes the average reader 3 hours and 34 minutes to read A Primer for Integrated Marketing Communications by Philip Kitchen

Assuming a reading speed of 250 words per minute. Learn more

Description

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including...

How long is A Primer for Integrated Marketing Communications?

A Primer for Integrated Marketing Communications by Philip Kitchen is 208 pages long, and a total of 53,664 words.

This makes it 70% the length of the average book. It also has 66% more words than the average book.

How Long Does it Take to Read A Primer for Integrated Marketing Communications Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 53 minutes to read A Primer for Integrated Marketing Communications aloud.

What Reading Level is A Primer for Integrated Marketing Communications?

A Primer for Integrated Marketing Communications is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy A Primer for Integrated Marketing Communications?

A Primer for Integrated Marketing Communications by Philip Kitchen is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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