It takes the average reader 1 hour and 25 minutes to read Absolute Essentials of Advertising by Sarah Turnbull
Assuming a reading speed of 250 words per minute. Learn more
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
Absolute Essentials of Advertising by Sarah Turnbull is 84 pages long, and a total of 21,336 words.
This makes it 28% the length of the average book. It also has 26% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 56 minutes to read Absolute Essentials of Advertising aloud.
Absolute Essentials of Advertising is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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