It takes the average reader 1 hour and 51 minutes to read Absolute Essentials of Strategic Marketing by Tony Proctor
Assuming a reading speed of 250 words per minute. Learn more
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Absolute Essentials of Strategic Marketing by Tony Proctor is 111 pages long, and a total of 27,861 words.
This makes it 37% the length of the average book. It also has 34% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 32 minutes to read Absolute Essentials of Strategic Marketing aloud.
Absolute Essentials of Strategic Marketing is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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