How Long to Read Advertising Account Planning

How Long Does it Take to Read Advertising Account Planning?

It takes the average reader 4 hours and 28 minutes to read Advertising Account Planning by Sarah Turnbull

Assuming a reading speed of 250 words per minute. Learn more

Description

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.

How long is Advertising Account Planning?

Advertising Account Planning by Sarah Turnbull is 264 pages long, and a total of 67,056 words.

This makes it 89% the length of the average book. It also has 82% more words than the average book.

How Long Does it Take to Read Advertising Account Planning Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 6 minutes to read Advertising Account Planning aloud.

What Reading Level is Advertising Account Planning?

Advertising Account Planning is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising Account Planning?

Advertising Account Planning by Sarah Turnbull is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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