It takes the average reader 11 hours and 14 minutes to read Advertising & IMC : principles & practice by Sandra Ernst Moriarty
Assuming a reading speed of 250 words per minute. Learn more
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring students are prepared to deal with the latest industry practices in their future careers.
Advertising & IMC : principles & practice by Sandra Ernst Moriarty is 664 pages long, and a total of 168,656 words.
This makes it 224% the length of the average book. It also has 206% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 15 hours and 21 minutes to read Advertising & IMC : principles & practice aloud.
Advertising & IMC : principles & practice is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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