It takes the average reader 9 hours and 35 minutes to read The Science and Art of Branding by Giep Franzen
Assuming a reading speed of 250 words per minute. Learn more
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled...
The Science and Art of Branding by Giep Franzen is 558 pages long, and a total of 143,964 words.
This makes it 188% the length of the average book. It also has 176% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 13 hours and 6 minutes to read The Science and Art of Branding aloud.
The Science and Art of Branding is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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