How Long to Read Advertising Diversity

How Long Does it Take to Read Advertising Diversity?

It takes the average reader 5 hours and 38 minutes to read Advertising Diversity by Shalini Shankar

Assuming a reading speed of 250 words per minute. Learn more

Description

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

How long is Advertising Diversity?

Advertising Diversity by Shalini Shankar is 328 pages long, and a total of 84,624 words.

This makes it 111% the length of the average book. It also has 103% more words than the average book.

How Long Does it Take to Read Advertising Diversity Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 42 minutes to read Advertising Diversity aloud.

What Reading Level is Advertising Diversity?

Advertising Diversity is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising Diversity?

Advertising Diversity by Shalini Shankar is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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