It takes the average reader 4 hours and 36 minutes to read Advertising in Contemporary Consumer Culture by Hélène de Burgh-Woodman
Assuming a reading speed of 250 words per minute. Learn more
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Advertising in Contemporary Consumer Culture by Hélène de Burgh-Woodman is 273 pages long, and a total of 69,069 words.
This makes it 92% the length of the average book. It also has 84% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 17 minutes to read Advertising in Contemporary Consumer Culture aloud.
Advertising in Contemporary Consumer Culture is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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