How Long to Read Advertising in the Aging Society

How Long Does it Take to Read Advertising in the Aging Society?

It takes the average reader 2 hours and 38 minutes to read Advertising in the Aging Society by Florian Kohlbacher

Assuming a reading speed of 250 words per minute. Learn more

Description

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

How long is Advertising in the Aging Society?

Advertising in the Aging Society by Florian Kohlbacher is 155 pages long, and a total of 39,525 words.

This makes it 52% the length of the average book. It also has 48% more words than the average book.

How Long Does it Take to Read Advertising in the Aging Society Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 35 minutes to read Advertising in the Aging Society aloud.

What Reading Level is Advertising in the Aging Society?

Advertising in the Aging Society is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising in the Aging Society?

Advertising in the Aging Society by Florian Kohlbacher is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Advertising in the Aging Society by Florian Kohlbacher on Amazon click the button below.