How Long to Read Advertising Management

How Long Does it Take to Read Advertising Management?

It takes the average reader 11 hours and 34 minutes to read Advertising Management by Jaishri Jethwaney

Assuming a reading speed of 250 words per minute. Learn more

Description

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.

How long is Advertising Management?

Advertising Management by Jaishri Jethwaney is 684 pages long, and a total of 173,736 words.

This makes it 231% the length of the average book. It also has 212% more words than the average book.

How Long Does it Take to Read Advertising Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 15 hours and 49 minutes to read Advertising Management aloud.

What Reading Level is Advertising Management?

Advertising Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Advertising Management?

Advertising Management by Jaishri Jethwaney is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Advertising Management by Jaishri Jethwaney on Amazon click the button below.