It takes the average reader 10 hours and 47 minutes to read Advertising, Promotion, and other aspects of Integrated Marketing Communications by J. Craig Andrews
Assuming a reading speed of 250 words per minute. Learn more
Readers explore all aspects of marketing communications, from time-honored methods to the newest developments in the field with the market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. Emerging topics get special attention as readers study today’s popularity of apps, social media outlets, online and digital practices, and viral...
Advertising, Promotion, and other aspects of Integrated Marketing Communications by J. Craig Andrews is 635 pages long, and a total of 161,925 words.
This makes it 214% the length of the average book. It also has 198% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 14 hours and 44 minutes to read Advertising, Promotion, and other aspects of Integrated Marketing Communications aloud.
Advertising, Promotion, and other aspects of Integrated Marketing Communications is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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