How Long to Read Agile Marketing Performance Management

How Long Does it Take to Read Agile Marketing Performance Management?

It takes the average reader 2 hours and 7 minutes to read Agile Marketing Performance Management by Sascha Stürze

Assuming a reading speed of 250 words per minute. Learn more

Description

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

How long is Agile Marketing Performance Management?

Agile Marketing Performance Management by Sascha Stürze is 125 pages long, and a total of 31,875 words.

This makes it 42% the length of the average book. It also has 39% more words than the average book.

How Long Does it Take to Read Agile Marketing Performance Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 54 minutes to read Agile Marketing Performance Management aloud.

What Reading Level is Agile Marketing Performance Management?

Agile Marketing Performance Management is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Agile Marketing Performance Management?

Agile Marketing Performance Management by Sascha Stürze is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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