How Long to Read Alternative Market Research Methods

How Long Does it Take to Read Alternative Market Research Methods?

It takes the average reader 8 hours and 30 minutes to read Alternative Market Research Methods by Alison Lawson

Assuming a reading speed of 250 words per minute. Learn more

Description

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

How long is Alternative Market Research Methods?

Alternative Market Research Methods by Alison Lawson is 497 pages long, and a total of 127,729 words.

This makes it 168% the length of the average book. It also has 156% more words than the average book.

How Long Does it Take to Read Alternative Market Research Methods Aloud?

The average oral reading speed is 183 words per minute. This means it takes 11 hours and 37 minutes to read Alternative Market Research Methods aloud.

What Reading Level is Alternative Market Research Methods?

Alternative Market Research Methods is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Alternative Market Research Methods?

Alternative Market Research Methods by Alison Lawson is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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