How Long to Read An Overview of The Public Relations Function, Second Edition

By Shannon A. Bowen

How Long Does it Take to Read An Overview of The Public Relations Function, Second Edition?

It takes the average reader 3 hours and 20 minutes to read An Overview of The Public Relations Function, Second Edition by Shannon A. Bowen

Assuming a reading speed of 250 words per minute. Learn more

Description

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

How long is An Overview of The Public Relations Function, Second Edition?

An Overview of The Public Relations Function, Second Edition by Shannon A. Bowen is 196 pages long, and a total of 50,176 words.

This makes it 66% the length of the average book. It also has 61% more words than the average book.

How Long Does it Take to Read An Overview of The Public Relations Function, Second Edition Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 34 minutes to read An Overview of The Public Relations Function, Second Edition aloud.

What Reading Level is An Overview of The Public Relations Function, Second Edition?

An Overview of The Public Relations Function, Second Edition is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy An Overview of The Public Relations Function, Second Edition?

An Overview of The Public Relations Function, Second Edition by Shannon A. Bowen is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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