How Long to Read Anglicisms in German Advertising Slogans

How Long Does it Take to Read Anglicisms in German Advertising Slogans?

It takes the average reader and 12 minutes to read Anglicisms in German Advertising Slogans by Anna Theresa Wendel

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Trier, language: English, abstract: For quite some time, advertising is a gateway for anglicisms into the German language. The VDS (Verein Deutscher Sprache/ Association of German Language) also shares this opinion. They say that the main transmitters for anglicisms in Germany are the mass media and the advertising and entertaining industry. Although anglicisms belong to the most explored aspects of advertising language, there haven’t been many empirical studies yet. Their proportion in a temporal comparative and in connection with various product groups is rarely studied in the German-speaking area. Especially the researches of Dagmar Schütte and the database slogans.de offer a basis to investigate these questions. In this paper, it will be mainly referred to slogans since they appear in every kind of media and because they are the main representatives of the trends in the advertising language. First the evaluation of Schütte (1996), which reaches until 1991, should be checked. Then it should be examined whether the increase of English slogans continues onwards in the 1990s and the 2000s. Furthermore the sectoral distribution of English slogans will be analyzed. In order to provide a prospect to the future, this work will also contain a chapter about the new language trend in German advertising. Schütte defines an anglicism as a linguistic sign, consisting wholly or partly of English morphemes, regardless of whether it is connected to a common meaning in the English language usage or not. In the following, this definition is adopted, what means that the term anglicism is generally an English coined word or expression.

How long is Anglicisms in German Advertising Slogans?

Anglicisms in German Advertising Slogans by Anna Theresa Wendel is 12 pages long, and a total of 3,024 words.

This makes it 4% the length of the average book. It also has 4% more words than the average book.

How Long Does it Take to Read Anglicisms in German Advertising Slogans Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 16 minutes to read Anglicisms in German Advertising Slogans aloud.

What Reading Level is Anglicisms in German Advertising Slogans?

Anglicisms in German Advertising Slogans is suitable for students ages 6 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Anglicisms in German Advertising Slogans?

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