How Long to Read Arguing for a General Framework for Mass Media Scholarship

How Long Does it Take to Read Arguing for a General Framework for Mass Media Scholarship?

It takes the average reader 7 hours and 8 minutes to read Arguing for a General Framework for Mass Media Scholarship by W. James Potter

Assuming a reading speed of 250 words per minute. Learn more

Description

"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." –Dana Mastro, University of Arizona In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful. Key Features Conducts an in-depth analysis of mass media scholarship's four major facets of effects, content, audiences, and organizations Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence Develops "narrative line" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society "The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline... This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this." —Roger Cooper, Ohio University "This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I've been waiting for several years for a book like this." —Sahara Byrne, Cornell University

How long is Arguing for a General Framework for Mass Media Scholarship?

Arguing for a General Framework for Mass Media Scholarship by W. James Potter is 417 pages long, and a total of 107,169 words.

This makes it 141% the length of the average book. It also has 131% more words than the average book.

How Long Does it Take to Read Arguing for a General Framework for Mass Media Scholarship Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 45 minutes to read Arguing for a General Framework for Mass Media Scholarship aloud.

What Reading Level is Arguing for a General Framework for Mass Media Scholarship?

Arguing for a General Framework for Mass Media Scholarship is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Arguing for a General Framework for Mass Media Scholarship?

Arguing for a General Framework for Mass Media Scholarship by W. James Potter is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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