How Long to Read Attribution Modelling in Google Analytics and Beyond

How Long Does it Take to Read Attribution Modelling in Google Analytics and Beyond?

It takes the average reader 8 hours to read Attribution Modelling in Google Analytics and Beyond by Himanshu Sharma

Assuming a reading speed of 250 words per minute. Learn more

Description

Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues.

How long is Attribution Modelling in Google Analytics and Beyond?

Attribution Modelling in Google Analytics and Beyond by Himanshu Sharma is 480 pages long, and a total of 120,000 words.

This makes it 162% the length of the average book. It also has 147% more words than the average book.

How Long Does it Take to Read Attribution Modelling in Google Analytics and Beyond Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 55 minutes to read Attribution Modelling in Google Analytics and Beyond aloud.

What Reading Level is Attribution Modelling in Google Analytics and Beyond?

Attribution Modelling in Google Analytics and Beyond is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Attribution Modelling in Google Analytics and Beyond?

Attribution Modelling in Google Analytics and Beyond by Himanshu Sharma is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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