It takes the average reader 4 hours and 22 minutes to read Audience Economics by Philip M. Napoli
Assuming a reading speed of 250 words per minute. Learn more
Focusing on the electronic media—television, radio, and the Internet—Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: How are audiences manufactured, valued, and sold? How do advertisers and media firms predict the behavior of audiences? How has the process of measuring audiences evolved over time? How and why do advertisers assign different values to...
Audience Economics by Philip M. Napoli is 256 pages long, and a total of 65,536 words.
This makes it 86% the length of the average book. It also has 80% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 58 minutes to read Audience Economics aloud.
Audience Economics is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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