It takes the average reader 2 hours and 38 minutes to read B2B Sales in a Digital World by Greg Dickinson
Assuming a reading speed of 250 words per minute. Learn more
The Convenience Factor that we have all come to expect as consumers now affects every facet of business. B2B prospects and customers want the same convenience they have in their personal lives. As buyers, they want to do their research when it suits them, experience products on their own, and only talk to a person when they are ready to buy. As customers, they want to get answers and learn about new products on their own. This means moving from the traditional B2B model with the seller in control to a modern approach that makes it easier and convenient for prospects and customers to learn about a company and experience its products when it suits them.For B2B, The Convenience Factor means creating a digital, on-demand, self-service experience for your prospects and customers.*DIGITALWe live in a digital world with virtually unlimited access to information. Prospects and customers can explore countless "digital channels" - from websites and crowd sourced reviews to YouTube and LinkedIn, to learn almost everything they need to know without ever talking to a salesperson.*ON-DEMANDPeople are no longer willing to wait. With so much happening instantaneously, prospects and customers do not want to fill out forms or schedule meetings. They expect to get answers to ALL their questions, when they want. And that generally means when you are not available.*SELF-SERVICEPeople have become accustomed to doing so much on their own - from the convenience of their computer or mobile phone. They can order food, make a deposit, or learn how to shingle a roof without talking to or hiring someone. This DIY (do-it-yourself) approach now permeates B2B and transcends generations. DON'T GET LEFT BEHINDConvenience is not a passing trend. If your business is not adapting its model to meet your prospects and customers expectations, they will find what they are looking for somewhere else. And if you do change, you will see revenue increase and sales cycles decrease.
B2B Sales in a Digital World by Greg Dickinson is 155 pages long, and a total of 39,525 words.
This makes it 52% the length of the average book. It also has 48% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 35 minutes to read B2B Sales in a Digital World aloud.
B2B Sales in a Digital World is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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