It takes the average reader 5 hours and 54 minutes to read Basic Marketing Research by Tom J. Brown
Assuming a reading speed of 250 words per minute. Learn more
BASIC MARKETING RESEARCH, 9E balances a reader-friendly approach with an ideal level of coverage. The authors introduce two dominant approaches to gathering marketing information: marketing analytics on data that exist within the firm and customer insights gathered for a specific purpose. The book merges these approaches in an ongoing example in the analysis section. Readers review data from multiple sources, including consumer communication and consumer behavior observed through technology. An overview details how organizations obtain and use data today. Readers learn how interactions among...
Basic Marketing Research by Tom J. Brown is 352 pages long, and a total of 88,704 words.
This makes it 119% the length of the average book. It also has 108% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 4 minutes to read Basic Marketing Research aloud.
Basic Marketing Research is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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