It takes the average reader 4 hours and 20 minutes to read Behavioral Finance: The Second Generation by Meir Statman
Assuming a reading speed of 250 words per minute. Learn more
Behavioral finance presented in this book is the second-generation of behavioral finance. The first generation, starting in the early 1980s, largely accepted standard finance’s notion of people’s wants as “rational” wants—restricted to the utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to cognitive and emotional errors and misled on their way to their rational wants. The second generation describes people as normal. It begins by acknowledging the full range of people’s normal wants and their benefits—utilitarian, expressive, and emotional—distinguishes normal wants from errors, and offers guidance on using shortcuts and avoiding errors on the way to satisfying normal wants. People’s normal wants include financial security, nurturing children and families, gaining high social status, and staying true to values. People’s normal wants, even more than their cognitive and emotional shortcuts and errors, underlie answers to important questions of finance, including saving and spending, portfolio construction, asset pricing, and market efficiency.
Behavioral Finance: The Second Generation by Meir Statman is 255 pages long, and a total of 65,025 words.
This makes it 86% the length of the average book. It also has 79% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 55 minutes to read Behavioral Finance: The Second Generation aloud.
Behavioral Finance: The Second Generation is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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