It takes the average reader 2 hours and 24 minutes to read Behavioural Science and Housing Decision Making by Helen Bao
Assuming a reading speed of 250 words per minute. Learn more
This book takes a behavioural approach to examine six important housing questions: tenure decision, gentrification, place attachment, housing bubbles, housing wealth, and residential satisfaction. Using experimental and field data, the book demonstrates the effects of six behavioural biases and heuristics (i.e., anchoring and reference dependence, loss aversion, mental accounting, endowment effect, herd behaviours, and social comparison) on these housing decisions. The first part of the book introduces the questions and provides a behavioural science toolbox before the second part adopts a real-world case study approach. Real data sets and suggested answers are provided, and the cases come from the UK, USA, and China. Background information is given in each case to facilitate the understanding of the case data and question, as well as the discussions on the results. This book is ideal supplementary reading on a variety of courses such as housing studies, economics, real estate, research methods, and for students and academics who are interested in the application of behavioural science in housing decisions.
Behavioural Science and Housing Decision Making by Helen Bao is 143 pages long, and a total of 36,179 words.
This makes it 48% the length of the average book. It also has 44% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 17 minutes to read Behavioural Science and Housing Decision Making aloud.
Behavioural Science and Housing Decision Making is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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