How Long to Read Brand Advertising

How Long Does it Take to Read Brand Advertising?

It takes the average reader 2 hours and 22 minutes to read Brand Advertising by Bruce Goldman

Assuming a reading speed of 250 words per minute. Learn more

Description

To be effective, marketing communications must do more than simply get attention. It must create a bond between the customer and the product. The goal is to create, as Martin Agency founder David Martin used to say, "An expectation of performance," a phrase he used often to sum up his definition of a brand. This book condenses what two advertising professionals have learned over the past 30+ years about creating what has been dubbed "Brand Advertising." The term applies in this book to all forms of marketing communications, from websites and webinars to viral videos. If it helps build a bond with prospective customers, a bond that creates an expectation of performance, it's Brand Advertising. About the Authors Stephen Hawley Martin, Senior Partner of Hawley Martin Parters, is a former principal and Senior Vice President of The Martin Agency who has developed Brand Advertising and communications plans for dozens of clients. Among them are BB&T, Virginia Tourism, Colonial Williamsburg, Mobil Oil, Eskimo Pie, Alcoa, two divisions of General Motors, a number of Nestlé Company brands, and Dominion Virginia Power. He is the only three-time winner of the Writer's Digest Book Award, which he won for the metaphysical thriller, The Mt. Pelée Redemption, the whodunit, Death in Advertising, and a nonfiction book about an ancestor hanged as a witch in 1692 Salem, Massachusetts, A Witch in the Family. The Mt. Pelée Redemption also won Independent Press magazine's first prize for visionary fiction. Lean Transformation, a business management title he ghostwrote, has been translated into half a dozen languages, and one he edited about the Toyota product development system, Product Development for the Lean Enterprise, has changed the way many major companies develop new products. Bruce Goldman's advertising career has taken him to some of the world's best agencies, including Young & Rubicam and DDB in New York; Beber Silverstein & Partners and HDC in Florida; and DDB Needham in Melbourne, Australia. As Hawley Martin LLC's Strategic Partner for Creative, he has worked with Steve Martin to develop and apply the Lean Agency and Brand Advertising concepts. His work has won more than 400 regional, national and international awards, including Clio statuettes, One Show Gold and Silver Pencils, Silver and Bronze New York Festivals Worldmedals, and Silver and Bronze Effie awards for advertising effectiveness. Bruce has judged international advertising competitions, taught advertising writing at the School of Visual Arts in New York and Virginia Commonwealth University School of Mass Communications. He wrote Your Check Is in the Mail, a national non-fiction best-seller on consumer credit, and almost 500 columns on advertising for Examiner.com. In addition to being a strategic partner of Hawley Martin, Bruce heads his own creative boutique, Bright Orange Advertising.

How long is Brand Advertising?

Brand Advertising by Bruce Goldman is 138 pages long, and a total of 35,604 words.

This makes it 47% the length of the average book. It also has 44% more words than the average book.

How Long Does it Take to Read Brand Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 14 minutes to read Brand Advertising aloud.

What Reading Level is Brand Advertising?

Brand Advertising is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Brand Advertising?

Brand Advertising by Bruce Goldman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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