How Long to Read Brand Hate

How Long Does it Take to Read Brand Hate?

It takes the average reader 3 hours and 26 minutes to read Brand Hate by S. Umit Kucuk

Assuming a reading speed of 250 words per minute. Learn more

Description

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

How long is Brand Hate?

Brand Hate by S. Umit Kucuk is 199 pages long, and a total of 51,541 words.

This makes it 67% the length of the average book. It also has 63% more words than the average book.

How Long Does it Take to Read Brand Hate Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 41 minutes to read Brand Hate aloud.

What Reading Level is Brand Hate?

Brand Hate is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Brand Hate?

Brand Hate by S. Umit Kucuk is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Brand Hate by S. Umit Kucuk on Amazon click the button below.