How Long to Read Brand Machines, Sensory Media and Calculative Culture

How Long Does it Take to Read Brand Machines, Sensory Media and Calculative Culture?

It takes the average reader 3 hours and 21 minutes to read Brand Machines, Sensory Media and Calculative Culture by Sven Brodmerkel

Assuming a reading speed of 250 words per minute. Learn more

Description

This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

How long is Brand Machines, Sensory Media and Calculative Culture?

Brand Machines, Sensory Media and Calculative Culture by Sven Brodmerkel is 201 pages long, and a total of 50,451 words.

This makes it 68% the length of the average book. It also has 62% more words than the average book.

How Long Does it Take to Read Brand Machines, Sensory Media and Calculative Culture Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 35 minutes to read Brand Machines, Sensory Media and Calculative Culture aloud.

What Reading Level is Brand Machines, Sensory Media and Calculative Culture?

Brand Machines, Sensory Media and Calculative Culture is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Brand Machines, Sensory Media and Calculative Culture?

Brand Machines, Sensory Media and Calculative Culture by Sven Brodmerkel is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Brand Machines, Sensory Media and Calculative Culture by Sven Brodmerkel on Amazon click the button below.