How Long to Read Brand New: The Shape of Brands to Come

How Long Does it Take to Read Brand New: The Shape of Brands to Come?

It takes the average reader 5 hours to read Brand New: The Shape of Brands to Come by Wally Olins

Assuming a reading speed of 250 words per minute. Learn more

Description

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

How long is Brand New: The Shape of Brands to Come?

Brand New: The Shape of Brands to Come by Wally Olins is 300 pages long, and a total of 75,000 words.

This makes it 101% the length of the average book. It also has 92% more words than the average book.

How Long Does it Take to Read Brand New: The Shape of Brands to Come Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 49 minutes to read Brand New: The Shape of Brands to Come aloud.

What Reading Level is Brand New: The Shape of Brands to Come?

Brand New: The Shape of Brands to Come is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Brand New: The Shape of Brands to Come?

Brand New: The Shape of Brands to Come by Wally Olins is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Brand New: The Shape of Brands to Come by Wally Olins on Amazon click the button below.