How Long to Read Branding in Governance and Public Management

How Long Does it Take to Read Branding in Governance and Public Management?

It takes the average reader 3 hours and 44 minutes to read Branding in Governance and Public Management by Jasper Eshuis

Assuming a reading speed of 250 words per minute. Learn more

Description

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.

How long is Branding in Governance and Public Management?

Branding in Governance and Public Management by Jasper Eshuis is 218 pages long, and a total of 56,244 words.

This makes it 74% the length of the average book. It also has 69% more words than the average book.

How Long Does it Take to Read Branding in Governance and Public Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 7 minutes to read Branding in Governance and Public Management aloud.

What Reading Level is Branding in Governance and Public Management?

Branding in Governance and Public Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Branding in Governance and Public Management?

Branding in Governance and Public Management by Jasper Eshuis is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Branding in Governance and Public Management by Jasper Eshuis on Amazon click the button below.