It takes the average reader 10 hours and 57 minutes to read Building Models for Marketing Decisions by Peter S.H. Leeflang
Assuming a reading speed of 250 words per minute. Learn more
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand...
Building Models for Marketing Decisions by Peter S.H. Leeflang is 645 pages long, and a total of 164,475 words.
This makes it 218% the length of the average book. It also has 201% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 14 hours and 58 minutes to read Building Models for Marketing Decisions aloud.
Building Models for Marketing Decisions is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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