How Long to Read Business & Marketing Across Cultures

How Long Does it Take to Read Business & Marketing Across Cultures?

It takes the average reader 2 hours and 56 minutes to read Business & Marketing Across Cultures by Julie Anne Lee

Assuming a reading speed of 250 words per minute. Learn more

Description

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.

How long is Business & Marketing Across Cultures?

Business & Marketing Across Cultures by Julie Anne Lee is 174 pages long, and a total of 44,196 words.

This makes it 59% the length of the average book. It also has 54% more words than the average book.

How Long Does it Take to Read Business & Marketing Across Cultures Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 1 minute to read Business & Marketing Across Cultures aloud.

What Reading Level is Business & Marketing Across Cultures?

Business & Marketing Across Cultures is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Business & Marketing Across Cultures?

Business & Marketing Across Cultures by Julie Anne Lee is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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