It takes the average reader 4 hours and 40 minutes to read Business Strategy and National Culture by Denise Tsang
Assuming a reading speed of 250 words per minute. Learn more
'The backward linkage strategies of major multinationals differ significantly between firms within the same industry. In this provocative book, Denise Tsang explains these differences in strategy in terms of the culture of the parent company and the age of the firm. Her case study of the European microcomputer industry encompasses major multinationals from the US, Japan, Taiwan and Korea, and includes both long-established firms and recent start-ups. It contains a wealth of fascinating detail which she elegantly synthesises to support her thesis.' - Mark Casson, University of Reading, UK 'This book is a major contribution to our understanding of international business strategy. It adopts a unique culturist view that has been long neglected by mainstream strategy theorists.' - Geoffrey G. Jones, Harvard Business School, US This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.
Business Strategy and National Culture by Denise Tsang is 280 pages long, and a total of 70,000 words.
This makes it 94% the length of the average book. It also has 86% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 22 minutes to read Business Strategy and National Culture aloud.
Business Strategy and National Culture is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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