How Long to Read Cambridge Marketing Handbook: Products

How Long Does it Take to Read Cambridge Marketing Handbook: Products?

It takes the average reader 1 hour and 26 minutes to read Cambridge Marketing Handbook: Products by Tony Wilson

Assuming a reading speed of 250 words per minute. Learn more

Description

Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with (a) how to craft a strong value-proposition, as seen by customers, and (b) how to compile the business case, as seen by the selling organization, including chapters on portfolio management and branding. The second part covers the timeline of a product, and shows how the concepts of the first part evolve as time goes by, examining what has to be done in practice, from idea-gathering, through product development and launch, to product maintenance and eventual withdrawal. Covering both B2B and B2C contexts, the book examines the different emphasis that is needed for the different categories of product in each.

How long is Cambridge Marketing Handbook: Products?

Cambridge Marketing Handbook: Products by Tony Wilson is 85 pages long, and a total of 21,675 words.

This makes it 29% the length of the average book. It also has 26% more words than the average book.

How Long Does it Take to Read Cambridge Marketing Handbook: Products Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 58 minutes to read Cambridge Marketing Handbook: Products aloud.

What Reading Level is Cambridge Marketing Handbook: Products?

Cambridge Marketing Handbook: Products is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Cambridge Marketing Handbook: Products?

Cambridge Marketing Handbook: Products by Tony Wilson is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Cambridge Marketing Handbook: Products by Tony Wilson on Amazon click the button below.