It takes the average reader 9 hours and 4 minutes to read Canadian Advertising in Action by Keith Tuckwell
Assuming a reading speed of 250 words per minute. Learn more
Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies. KEY TOPICS: Advertising in a Marketing Communications Environment; The Advertising Industry; Consumer Behaviour Concepts and Target Marketing; Strategic Planning Concepts for Marketing Communications; Creative Planning Essentials; Design, Layout, and Production; Media Planning Essentials; Print Media: Newspapers and Magazines; Broadcast Media: Television and Radio; Out-of-Home Media; Direct Response Media; Interactive Media; Sales Promotion; Public Relations and Experiential Marketing MARKET: This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications. In the context of strategic planning, the core content focuses on creating and communicating the message in all forms of media.
Canadian Advertising in Action by Keith Tuckwell is 528 pages long, and a total of 136,224 words.
This makes it 178% the length of the average book. It also has 166% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 12 hours and 24 minutes to read Canadian Advertising in Action aloud.
Canadian Advertising in Action is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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