It takes the average reader 1 hour and 51 minutes to read Capitalist Realism in Africa: Realities and Myths in Advertising by Emmanuel C. Alozie
Assuming a reading speed of 250 words per minute. Learn more
“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.
Capitalist Realism in Africa: Realities and Myths in Advertising by Emmanuel C. Alozie is 111 pages long, and a total of 27,861 words.
This makes it 37% the length of the average book. It also has 34% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 32 minutes to read Capitalist Realism in Africa: Realities and Myths in Advertising aloud.
Capitalist Realism in Africa: Realities and Myths in Advertising is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Capitalist Realism in Africa: Realities and Myths in Advertising by Emmanuel C. Alozie is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Capitalist Realism in Africa: Realities and Myths in Advertising by Emmanuel C. Alozie on Amazon click the button below.
Buy Capitalist Realism in Africa: Realities and Myths in Advertising on Amazon