It takes the average reader 5 hours and 50 minutes to read Chinese Economic Transition and International Marketing Strategy by Ilan Alon
Assuming a reading speed of 250 words per minute. Learn more
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Chinese Economic Transition and International Marketing Strategy by Ilan Alon is 350 pages long, and a total of 87,500 words.
This makes it 118% the length of the average book. It also has 107% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 58 minutes to read Chinese Economic Transition and International Marketing Strategy aloud.
Chinese Economic Transition and International Marketing Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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