How Long to Read Citizen Brands

How Long Does it Take to Read Citizen Brands?

It takes the average reader 4 hours and 46 minutes to read Citizen Brands by Michael Willmott

Assuming a reading speed of 250 words per minute. Learn more

Description

What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: * Values (what the company stands for); * Corporate citizenship (playing an active role in society); * Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.

How long is Citizen Brands?

Citizen Brands by Michael Willmott is 278 pages long, and a total of 71,724 words.

This makes it 94% the length of the average book. It also has 88% more words than the average book.

How Long Does it Take to Read Citizen Brands Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 31 minutes to read Citizen Brands aloud.

What Reading Level is Citizen Brands?

Citizen Brands is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Citizen Brands?

Citizen Brands by Michael Willmott is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Citizen Brands by Michael Willmott on Amazon click the button below.