It takes the average reader 5 hours and 44 minutes to read Co-creating Brands by Nicholas Ind
Assuming a reading speed of 250 words per minute. Learn more
Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organisation so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening,...
Co-creating Brands by Nicholas Ind is 336 pages long, and a total of 86,016 words.
This makes it 113% the length of the average book. It also has 105% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 50 minutes to read Co-creating Brands aloud.
Co-creating Brands is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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