It takes the average reader 8 hours and 23 minutes to read Commercialisation and Innovation Strategy in Small Firms by Tim Mazzarol
Assuming a reading speed of 250 words per minute. Learn more
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial...
Commercialisation and Innovation Strategy in Small Firms by Tim Mazzarol is 488 pages long, and a total of 125,904 words.
This makes it 165% the length of the average book. It also has 154% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 11 hours and 28 minutes to read Commercialisation and Innovation Strategy in Small Firms aloud.
Commercialisation and Innovation Strategy in Small Firms is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Commercialisation and Innovation Strategy in Small Firms by Tim Mazzarol is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Commercialisation and Innovation Strategy in Small Firms by Tim Mazzarol on Amazon click the button below.
Buy Commercialisation and Innovation Strategy in Small Firms on Amazon