How Long to Read Commercialising Celebrity Persona

How Long Does it Take to Read Commercialising Celebrity Persona?

It takes the average reader 4 hours and 9 minutes to read Commercialising Celebrity Persona by Emma Perot

Assuming a reading speed of 250 words per minute. Learn more

Description

This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.

How long is Commercialising Celebrity Persona?

Commercialising Celebrity Persona by Emma Perot is 245 pages long, and a total of 62,475 words.

This makes it 83% the length of the average book. It also has 76% more words than the average book.

How Long Does it Take to Read Commercialising Celebrity Persona Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 41 minutes to read Commercialising Celebrity Persona aloud.

What Reading Level is Commercialising Celebrity Persona?

Commercialising Celebrity Persona is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Commercialising Celebrity Persona?

Commercialising Celebrity Persona by Emma Perot is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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