How Long to Read Commodity Advertising

How Long Does it Take to Read Commodity Advertising?

It takes the average reader 5 hours and 24 minutes to read Commodity Advertising by Olan D. Forker

Assuming a reading speed of 250 words per minute. Learn more

Description

Commodity checkoff programs have become an increasingly important way for U.S. agricultural producers to advertise and promote their products, both domestically and in foreign markets. Checkoffs - mandatory assessments of producers - fund generic advertising and promotion programs to expand and develop commodity markets. In Commodity Advertising, Olan D. Forker and Ronald W. Ward develop the terminology and set forth the economic theory of commodity advertising, as well as the legal and industrial structures necessary to underwriting commodity programs. Forker and Ward offer methods for evaluating the economic effectiveness of commodity programs, suggest techniques for integrating advertising and promotion expenditures into demand analysis, and propose a new method for estimating the functional relationship between advertising expenditures and expected sales response - one that provides a more realistic estimate of the shape of the advertising response function. They also present case studies on the advertising programs for fluid milk, beef, apples, citrus, wool, fresh tomato, catfish, potatoes, soybean, cheese, and fats and oils. Commodity Advertising demonstrates that like their brand counterparts, generic advertising programs do have a positive impact on consumer demand. While the impact varies among commodity groups, research indicates that well planned and executed generic advertising can yield benefits to the producers who fund the programs as well as the processors and consumers of the commodity. The authors treat advertising as information, and they present methods to estimate the value of this information to consumers and to the commodity industry. In general, advertising yields greater benefits to the producers of the commodity when the industry's supply response is inelastic. But many other factors, including product quality, funding base, pricing, available substitutes, and consumer preferences influence the ability of commodity advertising programs to be effective. The authors discuss the influence on commodity demand of all these factors. The book will interest both agricultural and many nonagricultural groups, including academic, nonprofit, and governmental associations, businesses, and others who wish to explore the opportunities created by generic advertising and promotion efforts.

How long is Commodity Advertising?

Commodity Advertising by Olan D. Forker is 322 pages long, and a total of 81,144 words.

This makes it 109% the length of the average book. It also has 99% more words than the average book.

How Long Does it Take to Read Commodity Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 23 minutes to read Commodity Advertising aloud.

What Reading Level is Commodity Advertising?

Commodity Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Commodity Advertising?

Commodity Advertising by Olan D. Forker is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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