How Long to Read Communicating with the Multicultural Consumer

How Long Does it Take to Read Communicating with the Multicultural Consumer?

It takes the average reader 6 hours and 4 minutes to read Communicating with the Multicultural Consumer by Barbara Mueller

Assuming a reading speed of 250 words per minute. Learn more

Description

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency.

How long is Communicating with the Multicultural Consumer?

Communicating with the Multicultural Consumer by Barbara Mueller is 356 pages long, and a total of 91,136 words.

This makes it 120% the length of the average book. It also has 111% more words than the average book.

How Long Does it Take to Read Communicating with the Multicultural Consumer Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 18 minutes to read Communicating with the Multicultural Consumer aloud.

What Reading Level is Communicating with the Multicultural Consumer?

Communicating with the Multicultural Consumer is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Communicating with the Multicultural Consumer?

Communicating with the Multicultural Consumer by Barbara Mueller is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Communicating with the Multicultural Consumer by Barbara Mueller on Amazon click the button below.