It takes the average reader 6 hours and 6 minutes to read Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations by Julian Michael Hodson
Assuming a reading speed of 250 words per minute. Learn more
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure...
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations by Julian Michael Hodson is 357 pages long, and a total of 91,749 words.
This makes it 120% the length of the average book. It also has 112% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 21 minutes to read Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations aloud.
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations by Julian Michael Hodson is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations by Julian Michael Hodson on Amazon click the button below.
Buy Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations on Amazon