How Long to Read Construction Marketing

How Long Does it Take to Read Construction Marketing?

It takes the average reader 4 hours and 28 minutes to read Construction Marketing by Richard Pettinger

Assuming a reading speed of 250 words per minute. Learn more

Description

This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.

How long is Construction Marketing?

Construction Marketing by Richard Pettinger is 264 pages long, and a total of 67,056 words.

This makes it 89% the length of the average book. It also has 82% more words than the average book.

How Long Does it Take to Read Construction Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 6 minutes to read Construction Marketing aloud.

What Reading Level is Construction Marketing?

Construction Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Construction Marketing?

Construction Marketing by Richard Pettinger is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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