It takes the average reader 10 hours and 41 minutes to read Consumer Behavior by Harold W. Berkman
Assuming a reading speed of 250 words per minute. Learn more
An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book...
Consumer Behavior by Harold W. Berkman is 626 pages long, and a total of 160,256 words.
This makes it 211% the length of the average book. It also has 196% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 14 hours and 35 minutes to read Consumer Behavior aloud.
Consumer Behavior is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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