It takes the average reader 8 hours and 47 minutes to read Consumer Behavior, Global Edition by Leon G. Schiffman
Assuming a reading speed of 250 words per minute. Learn more
For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, tech.
Consumer Behavior, Global Edition by Leon G. Schiffman is 509 pages long, and a total of 131,831 words.
This makes it 172% the length of the average book. It also has 161% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 12 hours to read Consumer Behavior, Global Edition aloud.
Consumer Behavior, Global Edition is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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