It takes the average reader 9 hours and 53 minutes to read Consumer Behaviour by Henry Assael
Assuming a reading speed of 250 words per minute. Learn more
Today\'s fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers: What factors influence consumer decisions? How do consumers acquire product information? How do organisations develop consumer brand loyalty for their products? How does consumer behaviour affect marketing strategy? What rights do consumers have? The answers to these questions, and many more, are contained in this textbook! With a balance of real-world examples drawn from both small to medium sized enterprises and multinational corporations operating in the region, Consumer Behaviour, First Asia-Pacific Edition provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications.
Consumer Behaviour by Henry Assael is 584 pages long, and a total of 148,336 words.
This makes it 197% the length of the average book. It also has 181% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 13 hours and 30 minutes to read Consumer Behaviour aloud.
Consumer Behaviour is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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