It takes the average reader 5 hours and 17 minutes to read Consumer Neuroscience by Cathrine Jansson-Boyd
Assuming a reading speed of 250 words per minute. Learn more
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions. Presents readers with a clear overview of consumer neuroscience as a field Includes a visual brain index Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them
Consumer Neuroscience by Cathrine Jansson-Boyd is 308 pages long, and a total of 79,464 words.
This makes it 104% the length of the average book. It also has 97% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 14 minutes to read Consumer Neuroscience aloud.
Consumer Neuroscience is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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