It takes the average reader 6 hours to read Consumer Tribes by Bernard Cova
Assuming a reading speed of 250 words per minute. Learn more
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that...
Consumer Tribes by Bernard Cova is 360 pages long, and a total of 90,000 words.
This makes it 121% the length of the average book. It also has 110% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 11 minutes to read Consumer Tribes aloud.
Consumer Tribes is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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